AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Business Finance Apps on iOS in Europe
An analysis of Q4 2020 reveals the performance trends of the leading Business Finance & Solutions apps on the iOS platform in Europe. Sensor Tower data provides insights into downloads, revenue, and active users for these top apps.
As the year 2020 drew to a close, the business finance and solutions category witnessed significant activity on the iOS platform in Europe. Data sourced from Sensor Tower offers a comprehensive look at the top applications in this segment.
Invoice2go: Easy Invoice Maker, published by Invoice2go.com, showed a consistent revenue trend in Q4, with peaks in late November and December at around $46K and $39K respectively. Downloads peaked in late December at approximately 3.2K. The app's weekly active users saw an upward trend, ending the year with a high of 2.9K active users.
QuickBooks Self-Employed by Intuit Inc. had its revenue fluctuate, with the highest point at roughly $38K in the last week of November. Downloads surged to over 2.1K in the final week of December. The app's active users peaked at 7.2K in the last week of December, indicating a strong finish to the quarter.
Another Intuit Inc. product, QuickBooks Accounting, experienced stable revenue with a notable increase to approximately $28K in the last week of November. The app's downloads showed an increase towards the end of the quarter, reaching nearly 2.3K. Weekly active users saw a significant rise to 19.7K by the end of December.
The Czech Republic's BILLDU LTD offers Invoice Maker, Estimate Billdu, which displayed a mixed revenue trend with the highest revenue in mid-December at over $13K. Downloads remained steady with a slight increase to 1.3K in the last week of the year. Active user numbers were relatively stable, with a slight decrease to 1.6K active users in the third week of December.
Xero Accounting from Xero Ltd out of New Zealand showed modest revenue figures, peaking at approximately $3.5K in early December. Downloads dipped to under 1K in the third week of December but recovered to 1.2K by year's end. The app's active users maintained a consistent trend, hovering around 12K throughout the quarter.
For more detailed insights and analysis on app performance, Sensor Tower's platform offers an in-depth view of the mobile app ecosystem.
